If there’s one thing peanut butter fans know, it’s that the combination of sweet and salty is irresistible. And now, M&M’s is bringing that magic to the freezer aisle with a brand-new treat that’s guaranteed to make your taste buds happy. This week, they announced the first-ever M&M’s Peanut Butter Ice Cream Cookie Sandwich. Yes, it’s real, and yes, it’s every bit as dreamy as it sounds. Even though it’s winter, you might just want to run over to your nearest grocery store and stock up. Here’s what to know.
M&M’s sweet celebration for peanut butter lovers
Launching just in time for National Peanut Butter Day on January 24, this nostalgic new treat is designed with peanut butter enthusiasts in mind. Crafted to deliver a multi-texture flavor experience, the M&M’s Peanut Butter Ice Cream Cookie Sandwich combines peanut butter ice cream, soft cookies and a few M&M surprises mixed in.
“National Peanut Butter Day just got a whole lot sweeter with the launch of our M&M’s Peanut Butter Ice Cream Cookie Sandwiches,” said Chanel Gant, Mars Ice Cream Marketing Director, in a press release. “Peanut butter is the Gen Z and millennial flavor of choice for ice cream pairings. With this new creation, we’re bringing that beloved flavor to the freezer aisle in a way that perfectly matches their cravings, offering a nostalgic yet innovative treat, creating moments of everyday happiness for our consumers.”
Why peanut butter?
Peanut butter has long been a favorite dessert flavor, but its popularity has soared in recent years. According to Mars, it’s the number one nut flavor for younger generations. This makes it perfect for M&M’s already-iconic ice cream treats. The candy giant has created its fair share of peanut-flavored chocolates, including their Peanut Butter M&M’s and Peanut M&M’s. Most recently, they turned up the nostalgia with Peanut Butter & Jelly M&M’s, reminding us of childhood PB&J sandwiches but with an indulgent twist.
What’s inside M&M’s peanut butter ice cream cookie sandwich?
So, what makes this sandwich so special? Let’s break it down:
- The ice cream: Rich, creamy and made with 100 percent real peanut butter, this ice cream is the star of the show, delivering a balanced sweet-and-salty flavor.
- The cookies: Think “home-baked” style sugar cookies, soft and chewy with just the right amount of sweetness.
- The crunch: M&M’s Milk Chocolate Minis add a pop of color and a delightful crunch to every bite.
The result is a dessert that hits every note: sweet, salty, creamy, crunchy and uber-satisfying.
M&M’s adds to their fan-favorite lineup
This latest creation is part of the already-beloved M&M’s Ice Cream Cookie Sandwich lineup. We already have classic flavors like Vanilla, Chocolate and Cookies & Cream. But this peanut butter version takes things to the next level, leaning into the flavor that continues to top the charts for Gen Z and millennial consumers.
For those who love to share (or keep a stash for themselves), the new sandwich is available in two sizes. There’s a single-serve (3.5 oz.) and 4-pack (14 oz.) option. This means you can grab one as a little well-deserved treat or buy in bulk for the family.
Fans have already sung its praises over on social media. “This has got to be the best M&M ice cream cookie sandwich yet,” wrote one Instagram user. Another added, “After Walmart got rid of their peanut butter ice cream sandwiches I thought I’d never see a peanut butter ice cream sandwich ever again. The gods have answered our prayers.”
Ready to try it for yourself? The M&M’s Peanut Butter Ice Cream Cookie Sandwich is now available at retailers nationwide. And what better way to celebrate peanut butter?
