We’re ‘Burnin’ Up’ for this oh-so-sweet collab between the Jonas Brothers, Rob’s Backstage Popcorn and Crumbl cookies. The brothers and the popcorn company have created a delicious treat that is available this week only and is sure to sweeten your day.
Kevin, Joe and Nick Jonas shared just yesterday that they were teaming up with both brands to create the Rob’s Backstage Caramel Popcorn Cookie ft. The Jonas Brothers. The cookie is “a buttery cookie topped with sweet caramel cream cheese frosting, crunchy caramel popcorn pieces, and a light drizzle of melted caramel.” The caramel popcorn-flavored cookie is available for purchase in large and mini sizes. See the delicious, sweet treat here.
Crumbl’s cofounder called the cookie “a sweet new hit,” and added, “Pairing our iconic cookies with Rob’s Backstage Popcorn and The Jonas Brothers is a match made in music heaven. The brother’s go-to snack is something that needs to be shared with our customers and we can’t think of a better way to kick off 2025.”
Rob’s Backstage Popcorn cofounder, Harrison Fugman, shared his own thoughts, saying, “It’s amazing to see Rob’s Backstage Popcorn transformed from a tasty treat to a delicious cookie with this Crumbl collaboration.”
The Jonas Brothers share sweet moments decorating Crumbl cookies
Joe Jonas, 35, shared the news to his Instagram story, writing, “Yo! We made a cookie!” The brothers continued to “Celebrate” the collaboration, the Jonas Brothers headed over to their local Crumbl location and decorated their own version of the cookies. As they prepared, Joe asked the Crumbl employees, “I would like, if it’s okay, I would like you people to judge us.”
Nick Jonas, 32, was the first to decorate his cookie, which he did with a very steady hand. Joe was next, putting the pedal to the metal as he iced the cookie and decorated it with speed. Kevin, 37, was last but not least as he used the slow and steady approach while icing. All seemed well until he added a handful of popcorn to the top as opposed to the usual 2 or 3 pieces.
Enter the Jonas Brothers and Crumbl giveaway for fun prizes
Not only can you purchase your own Rob’s Backstage Caramel Popcorn Cookie this week, but you can also enter to win some sweet giveaways. 5 lucky fans have the chance to win a signed @jonasbrothers album & Jonas Brothers merch, a bag of Rob’s Popcorn and merch bundle, and a Crumbl gift card and merch bundle.
To enter the giveaway, be sure to follow @robspopcorn, @jonasbrothers, & @crumbl on Instagram, as well as like the giveaway post and tag a friend in the comments. For an extra entry, share the giveaway post to your Instagram stories. The contest is open for entry until Thursday, January 23 at 11:59 PM and winners will be announced on Friday, January 24. Winners will also be sent a direct message.
How Rob’s Backstage Popcorn became the Jonas Brothers’ favorite snack
The tie between the Jonas Brothers and Rob’s Backstage Popcorn doesn’t stem just from this new Crumbl collaboration. The brothers and the snack brand have been connected for a few years as Rob’s popcorn became the band’s unofficial backstage snack during their reunion Happiness Begins tour in 2019-2020. Kevin, Joe and Nick have been fans of the snack for over a decade after trying it one day.
“I first got a taste of Rob’s special popcorn in 2011, when I stayed over at the Garbowskys’ [Greg Garbowsky, the band’s bass guitarist] one night after a solo show,” Nick told Rolling Stone. “That was the night that really started it all for me and stands out as a key memory — my obsession with popcorn, and particularly Rob’s Backstage Popcorn, started that night.”
