Forever 21 x Sanrio Collab: See the Collection


One of the most iconic outfits of the early 2000s was easily the signature Juicy Couture Velour Tracksuits. The matching sets were worn by the decade’s biggest “it” girls, like Paris Hilton, Britney Spears and JLo. And with the return of Y2K fashion and an increasing desire for nostalgic fashion trends, Juicy Couture tracksuits are making a comeback—and the brand has partnered up with Forever 21 and iconic Y2K brand, Sanrio, home to some of your favorite characters like Hello Kitty and My Melody, for a nostalgic, adorable collaboration. Keep reading for everything to know about the Juicy Couture and Forever 21 x Sanrio collection, our favorite pieces and more.

About Forever 21 x Sanrio pre-spring collection

The Juicy Couture and Forever 21 x Sanrio pre-spring collection launched on Jan. 9 on Forever21.com. It’s a brilliant collaboration, given the nostalgic, Y2K vibes of all three brands, especially Juicy Couture and Sanrio—it makes perfect sense why these three would partner up together. Plus, collaborating with an affordable retailer like Forever 21 makes the collection accessible to a wide range of people.

For a back story on Sanrio, the Japanese brand is home to some of the most iconic Y2K characters including Hello Kitty, My Melody, Cinnamoroll, Kuromi and Dear Daniel, all of which are featured in the Forever 21 x Sanrio collection. We’ve seen a huge rise and demand for Hello Kitty-themed products over the past few years, and it doesn’t seem to be going anywhere anytime soon—Forever 21 x Sanrio pre-spring collection is here to prove that.

It only makes sense that the Forever 21 x Sanrio collection would include Juicy Couture, which adds even more the Y2K aesthetic of the collaboration. You’ll find Sanrio-themed Juicy Couture velour tracksuits in the collection, their signature zip-up hoodies paired with matching mid-rise lounge pants.

A look at Forever 21 x Sanrio collection

Below are some of our favorite picks from the Juicy Couture and Forever 21 x Sanrio pre-spring collection, from tracksuits to varsity jackets and more.

Forever 21 Hello Kitty & Friends Varsity Jacket
Forever 21

Forever 21 Hello Kitty & Friends Varsity Jacket

Varsity jackets fall under the bomber jacket trend, which we’ve seen having a major moment in the past few months. Forever 21 Hello Kitty & Friends Varsity Jacket is so chic, with a red and white colorway and your favorite Sanrio characters adorning the sleeves.

Juicy Couture My Melody Sweatpants and Zip-Up Hoodie
Forever 21

Juicy Couture My Melody Sweatpants and Zip-Up Hoodie

One of the Juicy Couture Velour Tracksuits included in the collection is this adorable, light pink Juicy Couture My Melody Sweatpants and Zip-Up Hoodie. The pieces are sold as separates, but look so chic and channels Y2K when worn as a set. The zip-up hoodie features the My Melody character on the front and back, along with the Juicy Couture logo/brand name.

Forever 21 Juicy Couture Hello Kitty Sweatpants and Zip-Up Hoodie
Forever 21

Forever 21 Juicy Couture Hello Kitty Sweatpants and Zip-Up Hoodie

Another favorite Juicy Couture tracksuit from the collection is Forever 21 Juicy Couture Hello Kitty Sweatpants and Zip-Up Hoodie. The red looks gorgeous in the velour material, and similar to the My Melody tracksuit, the Hello Kitty tracksuit has Hello Kitty featured on the front and back on the zip-up. Both the pants and zip-up have the iconic rhinestone Juicy Couture label on them.

Forever 21

Forever 21 Lace Heart Hello Kitty Tee

For a simple, comfortable T-shirt option, we like Forever 21 Lace Heart Hello Kitty Tee. It has a looser, more boxy fit, making it so comfy to slip on and go. And of course, its Hello Kitty designs make it your not-so-basic tee.

Forever 21 Hello Kitty Bow Throw Blanket
Forever 21

Forever 21 Hello Kitty Bow Throw Blanket

The Forever 21 x Sanrio collection is not just apparel, but also features fun items like this Forever 21 Hello Kitty Bow Throw Blanket as well. Cozy up under this blanket during the cold winter months. It also makes for the cutest decor thanks to its pink bow and Hello Kitty accents.

Forever 21 Plus Size Hello Kitty Cardigan Sweater
Forever 21

Forever 21 Plus Size Hello Kitty Cardigan Sweater

What’s great about the Forever 21 x Sanrio collection is that it includes a wide range of sizes, from girls sizing to women’s regular and plus sizing. We love Forever 21 Plus Size Hello Kitty Cardigan Sweater, a red, cozy, open-front cardigan with ribbon accents down the sleeves (and of course, Hello Kitty on the front and back).

For the full collection, visit Forever 21’s website.



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