Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch, which is undoubtedly going to be one of the biggest beauty launches of the year: Soft Pinch Liquid Contour. The expansion of the brand’s “Soft Pinch” collection—one of their most popular collections out of their wide range of inventory—is making headlines and swarming social media already, garnering lots of hype and attention from beauty influencers, makeup artists and everyday consumers alike. Here, we share all the details on the Rare Beauty Soft Pinch Liquid Contour, including what it is, where you can buy it and how to apply it.
About the Rare Beauty Soft Pinch Liquid Contour
Rare Beauty was founded by Selena Gomez in 2020 and instantly became a huge hit with large success, practically right off the bat. Not only do consumers love the high quality and chic packaging of the brand’s products, but also that they aren’t outrageously expensive. The brand is a mid-tier cosmetics line, with most products costing less than $30. They sell a wide range of items from makeup to body care and clothing.
The brand’s “Soft Pinch” line is one of their most popular and beloved collections. It includes their liquid blushes and powder blushes, tinted lip oils and now, Rare Beauty’s new liquid contour formula. Fans love the “Soft Pinch” products because they’re highly pigmented, easy to apply and blend and come in gorgeous shades. They’ve gone viral time and time again, and we personally are fans of the line.
The Rare Beauty Soft Pinch Liquid Contour comes in seven shades, ranging from fair cool-toned to deep, neutral-toned shades. It retails for $28 and you can buy it online at Rare Beauty’s website or in-store and online at Sephora.
How to apply Rare Beauty Soft Pinch Liquid Contour
Want to try the Rare Beauty Soft Pinch Liquid Contour but not quite sure how to apply it? Don’t worry, it’s fairly simple. Liquid makeup can seem intimidating at first, but there are a few tips you can keep in mind to make application a breeze.
A little typically goes a long way with liquid makeup, and this applies to Rare Beauty Liquid Contour. It’s best to start with just a small dot on each area of your face you want to contour, such as your jawline, cheekbones, temples and forehead. After applying the small dots on each area, you can use an angled makeup brush or a BeautyBlender to lightly tap out and blend the product in an upward motion. If you feel you need more, you can go in with another round of dots on the needed areas and repeat the blending steps.
Another trick we like to do with liquid makeup is to set it with a powder. For example, after applying Rare Beauty Soft Pinch Liquid Contour, go in with a powder bronzer such as Makeup by Mario SoftSculpt Bronzer to set the liquid contour, preventing it from smudging, smearing or fading.
